/* ==========================================================================
   pds-audience — three routes as tall media panels
   ========================================================================== */

.pds-audience {
    position: relative;
    padding-block: var(--pds-section-y);
    background: var(--pds-bone);
}

.pds-audience__inner {
    display: flex;
    flex-direction: column;
    gap: clamp(2.5rem, 4.5vw, 3.75rem);
}

/* --- Head ------------------------------------------------------------------ */

.pds-audience__head {
    display: grid;
    grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr);
    align-items: end;
    gap: 1.75rem clamp(2.5rem, 6vw, 6rem);
}

.pds-audience__head-copy {
    display: flex;
    flex-direction: column;
    gap: 1.25rem;
    max-inline-size: 18ch;
}

.pds-audience__intro {
    max-inline-size: 46ch;
    padding-block-end: .375rem;
}

/* --- Grid -------------------------------------------------------------------- */

.pds-audience__grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(18rem, 1fr));
    gap: clamp(1rem, 1.6vw, 1.375rem);
    margin: 0;
    padding: 0;
    list-style: none;
}

.pds-audience__grid > li {
    display: flex;
    min-inline-size: 0;
}

/* --- Card --------------------------------------------------------------------- */

.pds-audience__card {
    position: relative;
    display: flex;
    flex-direction: column;
    inline-size: 100%;
    min-block-size: clamp(26rem, 42vw, 34rem);
    padding: clamp(1.5rem, 2.4vw, 2rem);
    border-radius: var(--pds-r-xl);
    overflow: hidden;
    isolation: isolate;
    color: #fff;
    background: var(--pds-ink);
}

.pds-audience__media {
    position: absolute;
    inset: 0;
    z-index: -1;
    border-radius: inherit;
}

.pds-audience__media img,
.pds-audience__media video {
    inline-size: 100%;
    block-size: 100%;
    object-fit: cover;
    transition: transform 1.2s var(--pds-ease-out);
}

.pds-audience__card:hover .pds-audience__media img,
.pds-audience__card:hover .pds-audience__media video {
    transform: scale(1.07);
}

/* Deepens the scrim on hover so the expanded copy always has enough contrast
   to land on, whatever the photograph underneath happens to be. */
.pds-audience__media::after {
    content: "";
    position: absolute;
    inset: 0;
    z-index: 2;
    background: linear-gradient(to top, rgba(23, 9, 42, .55), transparent 55%);
    opacity: 0;
    transition: opacity .55s var(--pds-ease);
}

.pds-audience__card:hover .pds-audience__media::after,
.pds-audience__card:focus-within .pds-audience__media::after {
    opacity: 1;
}

/* --- Top row -------------------------------------------------------------------- */

.pds-audience__top {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 1rem;
}

.pds-audience__index {
    font-family: var(--pds-display);
    font-size: var(--pds-fs-eyebrow);
    font-weight: 600;
    letter-spacing: .18em;
    color: rgba(255, 255, 255, .68);
}

.pds-audience__icon {
    display: grid;
    place-items: center;
    inline-size: 3rem;
    block-size: 3rem;
    border-radius: 50%;
    border: 1px solid rgba(255, 255, 255, .28);
    background: rgba(255, 255, 255, .1);
    backdrop-filter: blur(10px);
    color: #fff;
    transition: background-color .45s var(--pds-ease), color .45s var(--pds-ease),
                border-color .45s var(--pds-ease), transform .5s var(--pds-ease-out);
}

.pds-audience__card:hover .pds-audience__icon {
    background: var(--pds-orange);
    border-color: var(--pds-orange);
    color: #1B0C05;
    transform: rotate(-8deg) scale(1.05);
}

/* --- Body ------------------------------------------------------------------------ */

.pds-audience__body {
    display: flex;
    flex-direction: column;
    gap: .875rem;
    margin-block-start: auto;
    padding-block-start: 2rem;
}

/* Scoped to the card so it outranks the section-level `.pds h3` colour: this
   panel is a dark ground inside a light section. */
.pds-audience__card .pds-audience__title {
    font-family: var(--pds-display);
    font-size: clamp(1.5rem, 2.2vw, 2rem);
    font-weight: 600;
    line-height: 1.08;
    letter-spacing: -.03em;
    color: #fff;
    margin: 0;
}

.pds-audience__text {
    font-size: var(--pds-fs-small);
    line-height: 1.55;
    color: rgba(255, 255, 255, .84);
}

.pds-audience__fact {
    display: flex;
    align-items: flex-start;
    gap: .5rem;
    margin-block-start: .75rem;
    padding-block-start: .75rem;
    border-block-start: 1px solid rgba(255, 255, 255, .18);
    font-size: var(--pds-fs-eyebrow);
    line-height: 1.5;
    color: rgba(255, 255, 255, .72);
}

.pds-audience__fact svg {
    flex: none;
    margin-block-start: .1875rem;
    color: var(--pds-orange);
}

/* --- CTA -------------------------------------------------------------------------- */

.pds-audience__cta {
    display: inline-flex;
    align-items: center;
    gap: .5rem;
    align-self: flex-start;
    margin-block-start: .375rem;
    font-size: var(--pds-fs-small);
    font-weight: 600;
    color: #fff;
    text-decoration: none;
}

.pds-audience__cta .pds__btn-label {
    background-image: linear-gradient(currentColor, currentColor);
    background-size: 100% 1.5px;
    background-repeat: no-repeat;
    background-position: left 100%;
    padding-block-end: 2px;
    transition: background-size .45s var(--pds-ease-out);
}

.pds-audience__cta:hover .pds__btn-label {
    background-size: 0% 1.5px;
}

.pds-audience__cta svg {
    transition: transform .4s var(--pds-ease);
}

.pds-audience__cta:hover svg {
    transform: translateX(4px);
    color: var(--pds-orange);
}

/* --- Progressive disclosure --------------------------------------------------------
   Where there is a real pointer the supporting copy is folded away until the
   card is hovered or something inside it takes focus, which keeps the row of
   three scannable. Touch and keyboard-only visitors — and anyone who prefers
   reduced motion — get everything expanded from the start. */

@media (hover: hover) and (pointer: fine) and (prefers-reduced-motion: no-preference) {

    .pds-audience__reveal {
        display: grid;
        grid-template-rows: 0fr;
        opacity: 0;
        transition: grid-template-rows .6s var(--pds-ease-out), opacity .45s var(--pds-ease);
    }

    .pds-audience__reveal-inner {
        overflow: hidden;
        min-block-size: 0;
    }

    .pds-audience__card:hover .pds-audience__reveal,
    .pds-audience__card:focus-within .pds-audience__reveal {
        grid-template-rows: 1fr;
        opacity: 1;
    }
}

/* --- Responsive ---------------------------------------------------------------------- */

@media (max-width: 1023px) {

    .pds-audience__head {
        grid-template-columns: minmax(0, 1fr);
    }

    .pds-audience__head-copy {
        max-inline-size: none;
    }
}

@media (max-width: 599px) {

    .pds-audience__grid {
        grid-template-columns: minmax(0, 1fr);
    }

    .pds-audience__card {
        min-block-size: 24rem;
        border-radius: var(--pds-r-lg);
    }
}